6304 Zug, Switzerland
FIBA Marketing, a long-term cooperation until 2033 between FIBA and Infront, is the exclusive commercial rights partner for all FIBA events, which include the FIBA Men's Basketball World Cups and their Qualifiers, the Men's and Women's Continental Cups and their Qualifiers, as well as the FIBA Women's Basketball World Cups and Youth World Championships.
With a contract until 2033, FIBA Marketing provides comprehensive marketing initiatives and services in the areas of strategic marketing, sponsorship sales, account management, commercial event and venue management, hospitality & merchandising and licensing & branding.
For the 2019 FIBA World Cup, a Joint Management Committee has been established between FIBA and Infront China to coordinate the entire domestic commercial program, including sponsorship sales, development of both a hospitality and licensing program, an advisory role to the LOC on ticketing sales as well as promotion of the pinnacle event of basketball in China.
- David Nivelle, Head of FIBA Marketing